Much was expected but nothing happened for implementation of measures suggested in Pakistan’s first National Music Policy 2023. To the utter dismay, Caretaker Information Minister Murtaza Solangi (otherwise known as music lover) failed to take any step to ameliorate the miseries of musicians and artists which were outlined in National Music Policy and measures had also been suggested.
In the heartland of Pakistan, where vibrant colors, diverse cultures, and rich traditions intertwine, lies a melodic tapestry that weaves together the nation’s identity-the music industry. From the haunting melodies of classical ragas to the infectious beats of contemporary pop, music in Pakistan has transcended generations, resonating with the souls of millions. However, beneath the surface of this harmonious symphony lies a discordant struggle for music rights and creative freedom.
The first ever National Music Policy 2023 was approved by the Cabinet in June 2023 and showed resolved to address the rights issues in Pakistan’s music industry demands collaborative efforts among all stakeholders, including artists, music labels, film producers, broadcasters,and regulatory authorities. Promoting awareness about copyright laws and intellectual property rights, advocating for transparent royalty collection and distribution systems, and fostering a culture of fair treatment and recognition of original creators are critical steps toward a thriving music industry that respects and rewards its contributors. By implementing these measures, Pakistan can nurture its cultural heritage, celebrate its musical legacy, and create an environment where creativity and artistic expression can flourish.
This policy aims to delve into the complex web of music rights problems in Pakistan,focusing on the monopolistic control exerted by a single company and the dire consequences it has brought upon the industry.
The lack of understanding of copyright laws and the unavailability of proper paperwork by original film producers have created a chaotic landscape, wherein the young generation is denied the opportunity to embrace these musical creations, and television channels are barred from creating performances due to exorbitant demands under the guise of royalties.
The industry’s foundations were laid during the golden era of Pakistani cinema in the 1960s and 1970s, where the silver screen and the enchanting melodies became intertwined, captivating audiences far and wide. The musical legends of that time,such as Ahmed Rushdi, Noor Jehan, and Mehdi Hassan, transformed the cinematic experience, with their soul-stirring vocals bringing characters to life and narrating tales of love,loss, and resilience.
However, as the film industry faced a decline in subsequent decades, the music industry adapted and forged new paths. The 1990s witnessed a remarkable surge in independent music production, with artists like Junoon, Strings, and Vital Signs spearheading a pop music revolution. Their melodious tunes not only resonated with the youth of Pakistan but also garnered international acclaim, reaching audiences across borders and cultures.
With the advent of the digital era, the music industry underwent a seismic shift. Social media platforms and digital streaming services offered independent artists newfound opportunities to showcase their talent and connect with audiences worldwide.The barrier to entry was lowered, enabling a diverse array of musical genres and subcultures to flourish. Pakistani music, with its fusion of traditional sounds and contemporary influences, found resonance in the global music scene, captivating listeners far beyond the country’s borders.
The cultural significance of music in Pakistan cannot be overstated.It is deeply ingrained in the fabric of society, serving as a means of storytelling, self-expression,and collective identity. From the soul-stirring Sufi chants that transcend religious boundaries to the foot-tapping rhythms that accompany festive celebrations, music forms an integral part of everyday life in Pakistan.
The music industry in Pakistan contributes significantly to the country’s Gross Domestic Product (GDP). According to the Pakistan Economic Survey 2020-2021,the entertainment and cultural sector, which includes the music industry, contributed approximately 1.5% to the country’s GDP. This indicates the substantial economic potential and impact of the industry on national economic growth. According to the Pakistan Bureau of Statistics, the entertainment sector, including music, employed over 100,000 individuals in 2019. These figures underscore the industry’s role in job creation, contributing to poverty reduction and social well-being.
Pakistani music has gained recognition globally, presenting opportunities for foreign exchange earnings through music exports and cultural tourism. While specific figures on foreign exchange earnings from music exports are limited, it is noteworthy that Pakistani musicians have found success in international markets, captivating audiences beyond national borders. Pakistan can leverage its cultural assets to generate significant geopolitical impact. The industry also plays a vital role in promoting tourism, attracting both domestic and international visitors. Music and cultural festivals, such as the Coke Studio series, Sufi music festivals, and traditional music events, serve as major attractions for tourists.
Music stimulates other sectors of the economy, such as advertising,media, merchandise sales, and live performances. Concerts, music festivals, and live performances attract audiences, generate revenue, and create business opportunities for various stakeholders involved in event management,ticketing, hospitality, and related services.
However,beneath the surface of this creative and economic powerhouse, a dark cloud looms. A single company’s monopolistic control over music rights has created a stifling environment, hindering the industry’s growth and suffocating creativity. Artists and content creators find themselves trapped in a web of restrictive contracts and exorbitant royalty demands, unable to fully exploit their own creations or explore new avenues for artistic expression.
Furthermore, the lack of awareness and education about copyright laws among the general public exacerbates the problem. This results in widespread misconceptions, where the value and importance of intellectual property rights are often undermined.
It is crucial to enhance copyright literacy among artists, creators, and the wider public to ensure a fair and respectful ecosystem that supports the rights of content creators.
The consequences of monopolistic control and copyright challenges in Pakistan’s music industry are far-reaching and have profound effects on both artists and the economy as a whole.The restrictive practices imposed by the dominant company limit competition and innovation, leading to a narrower range of music and limited opportunities for emerging talents.
The lack of a level playing field hampers the growth of independent music producers, who struggle to access mainstream platforms and gain exposure. This stifles creativity and diversity in musical expressions, depriving audiences of a rich tapestry of genres and cultural influences.